UX Research: How to Develop a User Experience Design

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Since the Internet became the preferred communication window for millions of users around the world, the way people view a website becomes the first impression they have about the brand. Based on that experience, UX research comes into play .

By this we mean that the first impression direct mail mortgage marketing a person has about how a website looks could lead to that person making a final transaction within a virtual portal, which can progressively become a conversion, one of the main foundations of digital marketing .

For this reason, having the necessary tools and strategies to optimize a website is really necessary if we hope to ensure that our website maintains a certain relevance.

Among the metrics of web page design are nomenclatures such as “UX research” (User Experience) .

A web development method that allows you to analyze the experience of any user when entering any digital window, whether web pages or applications.





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What is UX research?
User experience is one of the most common requirements for web development professionals, although for most people, this term may be somewhat unfamiliar.

Certainly, it is a bit difficult to define the term UX, because there is a lot of controversy surrounding its specific meaning.

According to Kicker Studios CEO Dan Saffer, UX refers to what a customer perceives when using or testing a product and how they view it holistically. From a user's point of view, it doesn't matter how products are made, they are only interested in the product itself.



Based on this, we can infer that:

User experience design is a study of design that aims to create products that solve specific problems for end users , thereby achieving the greatest possible satisfaction and the best experience with a low level of effort.

It could be said that it is a philosophy that uses multidisciplinary techniques, where each aspect that is taken into account must be based on the needs, objectives, motivations, expectations and capabilities of the users.