Search engine optimization (SEO) often requires a significant investment, regardless of the size of your business. This is why people often want to know what the return on that investment will be.
In order to measure your ROI, you need to set yourself up for success. Hiring an SEO partner will help you get the job done right at the start of your SEO journey to ensure you can measure your success. But we’ll also outline some important steps to measuring SEO ROI here to help you get started.
Steps to Measuring SEO ROI
ROI
Measuring SEO ROI starts before you even see your site rise in Google rankings. It starts with a strategy and documenting that strategy. Here’s an overview of the steps you need to take to understand whether your SEO belgium email list efforts are paying off.
1. Find profitable keywords
Targeting the right keywords can ensure that you see a return on your investment. These keywords are directly related to your product or service and help direct potential customers to your business when they are most interested in buying from you.
This doesn’t mean you shouldn’t target supporting keywords for customers who are in the early stages of finding answers. But make sure you consider the entire buyer’s journey to also select the most profitable keywords to close the sale when the consumer is ready to learn more.
Measuring SEO ROI: Is It Worth the Effort?
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