The Secret to Successful Ranking

[nusaiba127]

Advertising on Yandex Market: types and features
Read: 1265
#marketplace
Advertising on Yandex Market: types and features
Olga Bogdanova
Olga Bogdanova, Head of the Marketplaces Unit
August 2, 2024
Content

Ways to promote on Yandex Market
External promotion
The secret to successful sales is a well-thought-out strategy and competent promotion
No matter how much the authors of courses on sales on marketplaces promise new sellers a million-dollar income, with the policy of “buy cheaper, sell more expensive” you will not achieve success on south korea consumer email list online platforms.

To get traffic to a product card and convert it into sales, you need to use both organic free promotion and set a budget for paid promotion.

Olga Bogdanova, head of the Completo Marketplace unit , spoke about the promotion methods available to sellers on Yandex Market and which of them are worth testing.

The Secret to Successful Ranking
No matter what budget you invest in promotion, no matter how much you are willing to pay for more advantageous positions, marketplaces (not only Yandex Market) will not show the card to users if it does not meet the requirements and features of the site itself.

So, the position of the card in the search results is influenced by :

price. It should be profitable and not lose to competitors, as well as the cost of goods on other resources;
delivery time. The sites give preference to those goods that will reach the buyers faster;
match the search query;
rating;
product conversions and sales;
number of reviews;
participation in promotions;
content rating.
If you take all these factors into account and optimize the card according to them, it will become truly “selling”, and you will be able to use incoming traffic to the maximum, enjoying high conversion rates.