What does a mid-year marketing assessment include?

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A mid-year marketing review will be very similar to a year-end review, only shorter. It allows you to review what you have accomplished and areas for improvement. Below are some of the areas you will measure as part of the review.

Marketing efficiency
Key Performance Indicators : You should have outlined your KPIs at the beginning of the year. These are the metrics you refer back to to evaluate your marketing activities and progress toward your goals. Examples of KPIs might be leads generated, lead-to-conversion ratio, sales generated, etc. But quality KPIs set specific goals. So you might have a goal of generating 50 leads per month with a lead-to-conversion ratio of 10 percent.
Conversion rates : You’ll compare these to previous years to see mexico email list if there’s been any change. An increase is certainly good, but you may also notice that your conversion rates have dropped. This could indicate a need for fresh content, improved website usability, or better graphics that resonate better with your audience.
ROI: There are many ways to measure ROI. You can look at cost per conversion or track ROI based on customer lifetime value (LTV). LTV is more difficult to calculate and requires you to track all revenue from that customer since they purchased from you.
While these are the most important metrics because they indicate the success of your business, you will also want to track a few other metrics that may tell you that something is wrong with your marketing or that there has been a subtle shift that may be holding back your marketing. These more granular metrics will help you respond to marketing changes, such as updating search engine algorithms or removing third-party links that point to your website.