Are your campaigns focused on performance and do you want to draw extra attention to a discount campaign? Then a promotion extension is the solution! The promotion extension offers the possibility to mention a discount campaign for important purchasing opportunities for consumers. You can optionally provide a discount code. Because the discount code is optional, you can, for example, choose to only provide the discount to previous website visitors who have not converted. This encourages previous website visitors to make a purchase after all.
promotion extension
The promotion extension is extremely suitable to create awareness for your discount campaign. You make price advantage compared to your competitors directly visible to your target group!
New features in 2018
With the above new Google AdWords features of 2017, you will manage your Google AdWords account more efficiently in 2018, you will be able to spot optimization opportunities faster and offer your target group even more relevant advertisements. During the annual Google Marketing Next Event, Google will announce new Google AdWords features, among other things, that are expected in both the short and long term.
A number of new features for 2018 have already been announced. These new features offer very interesting possibilities for us as Google AdWords users!
In-market audiences are users categorized by Google who are “in the market” for a product or service based on their internet behavior. For example, a person who has visited many websites about used cars falls under the in-market audience: motor vehicles (used). In 2018, it will also be possible to reach these audiences in the Google search network. You reach your audience in the active phase of their purchasing process and are therefore very suitable for generating qualitative website visitors and conversions!
2. AMP Ads & Landing Pages for Search & Display Campaigns
Long landing page load times are killing your conversion rate. AMPs, or Accelerated Mobile Pages , are the solution to this, because they lead users to a fast mobile page of your website. Previously, AMPs could only be used organically.
In 2018, it will be possible to use AMP ads and kuwait whatsapp number landing pages for search and display campaigns. For display campaigns, the loading time of the AMP ad will be 5 times faster than a non-AMP ad. With the arrival of AMP ads and landing pages, you will no longer miss conversions due to excessively long loading times!
3. Google Optimize and Google AdWords
Via Google Optimize you make different hypotheses and set up A/B experiments for your website or webshop. Of course, it would be ideal to advertise with an A and B variant of your landing page, to find out which variant performs best. In 2018 this will be possible, because you can link Google Optimize with Google AdWords! This will enable you to draw accurate conclusions from A/B experiments even faster, because you also include visitors from Google AdWords in your analysis. In this way, you use the best performing landing page for your Google AdWords campaigns.
Expectation for 2018
With the above expected features for 2018, we will reach even more relevant users in Google, we will no longer lose conversions due to long loading times and we will have faster insight into which landing pages perform best. Looking back at previous years, there will probably be many more new Google AdWords features launched in 2018. I can't wait.