Perception of limited value : A voucher is perceived as a future discount, which may seem less valuable to some customers. To maximize this perception, personalization can be added, such as a message of appreciation or an exclusive offer alongside the voucher.
Which choice according to the objectives of the loyalty program?
The choice between discount percentage and voucher vietnam number depends on the objectives you are pursuing:
Encourage repeat engagement : Discount percentage works well to maintain an ongoing relationship and reward loyalty in a tangible way. This approach is effective for customers who want direct and immediate benefits.
Increase average order value : The voucher is more effective in stimulating the average basket and encouraging regular purchases in the long term. Customers feel encouraged to reach higher purchase thresholds, which directly benefits turnover.
Reward segmentation : You can tailor rewards based on customer type. For example, offer discounts to new members to incentivize them to join the program, and then offer vouchers to those already engaged to incentivize repeat purchases.
Complementary strategies to maximize impact
Combine the two : To maximize impact, you can consider using both types of rewards in a complementary way. Offer a percentage discount to initially attract customers, then vouchers to encourage repeat purchases. This combination helps meet different needs and maximize customer satisfaction at