1.
The tool allows you to embed various codes (tags) on the site. It allows you to make additional settings for the counter, interaction elements and add additional custom code without involving developers. First of all, Google Tag Manager is useful for receiving new data in Google Analytics: events, transactions, pages, custom variables, etc.
Google Tag Manager allows you to set up automatic sending of events such as:
tracking form completion,
downloading files,
video views and viewing duration,
reading articles by a specific author,
triggering scripts on a timer (for example singapore consumer email list , the appearance of a banner with a promotion or for collecting e-mail)
and much, much more.
The main thing is to know what to monitor and do. The rest is a matter of technique.
It is important to understand that Google Tag Manager is an advanced tool. It may take some time to master, but it is necessary for an analyst and recommended for an Internet marketer.
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We will talk about this tool in more detail with specific examples and setup instructions in our publications below.