At this point your audience can identify and understand their

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When doing so, pay close attention to the type of language you are using. SERP features in the awareness stage of the buyer’s journey take advantage of clear and concise language, so make sure you do the same. Avoid flowery descriptions or rambling explanations, and keep your definitions short and to the point (ranging from 40-50 words). Likewise, this is your chance to develop trust with this new awareness audience. Keeping your content informative and easy to understand helps build trust, illustrating that you care about educating your audience without bogging them down with complex industry jargon or heavy handed branding.


Questions abound at this stage in the buyer’s journey, and it’s a good idea to europe gambling data include a question and answer format when you observe it in the SERP feature. Use headers, bullet points, and/or numbered lists when possible, and make it easy for your audience to scan the content without committing a chunk of their time. Images are especially useful at this stage, but make sure to include an image alt tag. Consideration stage The middle of the buyer’s journey is the consideration stage.


problem (with the help of your educational awareness content), but they still don’t know the best way to solve it. They’re seeking information about various solutions, and want to learn more about how your solution can solve their problem. SERP features that indicate a consideration stage audience include: Featured Snippet: when the snippet is formatted for lists or comparisons instead of clear cut definitions, it indicates the consideration stage.