Here are some tips to help make your emails more engaging for mobile users

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Adaptability
Adaptability is a trend that has been around for many years, as more and more users open not only websites but also emails from mobile devices.

This doesn't mean you should create newsletters exclusively for smartphones, but adaptability is certainly necessary: ​​you need to ensure that your audience can easily interact with your messages.

Thus, mobile optimization ensures that your emails will attract the attention of subscribers who open the newsletter on a device with any resolution.


Keep topics short so they fit into the limited screen space;

Optimize images for fast loading without losing quality;

Choose a font size that is easy to read and does not require users to zoom in;

take into account the existence of a dark theme, senegal consumer email list which is automatically turned on not on all, but on most devices in the evening. If the logo or buttons are black, and the buttons are implemented as an image, they can get lost on a dark background.
Moreover, if you have not registered links to email or phone, the email client may assign them its own color, which may lead to the loss of the message identity.

So be sure to test each message before sending it and check if it is easy to read and understand on mobile devices.

UGC content
User-generated content is a powerful tool for building loyalty and increasing conversions that can be effectively used in B2B.

For example, you could interview customers to share their experiences with your company, or include product questions and answers (FAQs) in your newsletter.

According to statistics from Brightlocal.com:

On average, customers analyze at least 10 reviews before getting to know a new brand;

less than 47% of respondents are willing to make a deal with a company rated below 4 stars;

Users spend about 15 minutes reading detailed product reviews before making a purchase.
By using user-generated content, you not only optimize your content creation costs, but also increase engagement and conversion of your newsletter.