Continuing the series of articles on explosive growth practices, today we will talk about increasing conversion. In the previous stage, we increased traffic - that is, attracted new visitors. But how to convince them to stay and become users? You must guide people through the entire registration process, converting them into customers.
Otherwise, they won't know how useful the product is and won't bring you revenue. Today, we'll show you how to optimize your SaaS company's conversion rate and double your growth with the "Rule of 72."
Manage your visitors' journey
But how do you let the user know that the product will improve their life? Let's think about the steps needed to do this. When a person first visits a site, they see a page. It's up to you whether it's a home page or a landing page, personalized for each traffic source.
But once the landing has taken place, you need to convert the visitor into a customer. The person must go through the process of registration, subscription, or purchase - there is no other way. How you present lead forms and how you design registration steps greatly influences the visitor's decision to complete the onboarding process and become a customer.
Registration is a challenge for any business because it is the first time you ask a visitor for personal information. They must create an account to use the SaaS solution. And up until this point, the person has received nothing but promises - so when it comes to personal information, be extremely careful.
Read also: Everything you need to know about the “customer journey map”
Give your customers an outstanding check-in experience
A registration process that evokes pleasure and positive kenya phone number data emotions is possible. But unfortunately, we often see the opposite examples. The two aspects have the greatest influence on the decision to register:
Lead form;
Registration strategy.
Today we'll walk you through the step-by-step process of increasing conversions—that is, converting visitors into people who fill out a lead form.
Let's take the examples from Part 1: FintTechApp and MyStyleApp. Both brands have already increased their traffic by 12%. Before we go into details, let's refresh our memory of their sales funnels.
FintTechApp and MyStyleApp
Both services offer freemium models . The success of businesses depends on how many people decide to use their products. Therefore, it is very important to increase the number of visitors who fill out the registration form. This increases conversion and revenue.
Both companies use their homepages as their primary source of leads — and do everything they can to convert them into buyers. The brands' current conversion rates are as follows:
FintTechApp: 5%
MyStyleApp: 2%
Let's see what can be done to improve the indicators.