How much does it cost to advertise on YouTube

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The cost of advertising on YouTube will depend on how and where you place it - at the beginning of the video, or directly inside the video. Let's look at various options for placing advertising on YouTube with approximate prices, as well as the advantages and disadvantages of one or another method.

TrueView In-Stream
Video advertising that runs at the beginning of a YouTube video is called pre-roll, during viewing - mid-roll, at the end - post-roll. It can only be seen in videos of those channels that are business opportunity seekers email list created to make money directly from the content. The frequency of turning on a YouTube advertising video depends on the channel owner's wishes. It is played in embedded players on Adwords KMS partner sites and in the YouTube application.

Advertising on YouTube_In-Stream

Advertising is considered effective if the user has watched the video in full or spent more than 30 seconds on it (for long videos) or performed certain actions (clicked on a link to go to a channel, website or a specific video). Each of these steps is considered confirmation of viewing, which is subsequently paid for.

Types of interaction with the video:

mouse click on the channel name;

mouse click on the call to action overlay;

transition to the advertiser's website;

Clicking on the banner accompanying the video. If the banner is not loaded, thumbnails of the videos of the channel containing the advertising video are displayed.

Advertising on YouTube_TrueView In-Stream

On average, the price for each view is 1-2 rubles excluding VAT.

The recommended length of a video is 12 to 30 seconds. The first 5 to 10 seconds should be dedicated to focusing on the product or service. This will help improve interaction with the audience. This part of the video should include all YouTube resources: an accompanying banner, overlays with a call to action, well-thought-out display URLs. Traffic should be directed to a branded channel. This will help strengthen audience loyalty before moving on to the corporate website.