Use the power of language

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The slogan should not only attract customers, but also "take care" that the person remembers the information conveyed to him. Rhymes, various wordplay, oxymorons and consonances will help you here.

Don't neglect metaphors, be sure to use irony and humor. Find words with a strong emotional charge: fear, hope, happiness, deliverance, etc.

Examples of such slogans:

Humor combined with metaphor, plus a betting email list reference to the famous proverb: "Wash your water before you eat! Brita"

Most people appreciate humor: "Nuts - charge your brain."

The same applies to duplicated words: "A pair for every pair. Salamander."

Consonant words are easier to remember: “Volnomu – “Volvo”.

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Use numbers
The numbers in the slogan attract the attention of the potential client first of all. The buyer, for example, can be intrigued by a low price, a small quantity of goods, a time limit for purchase, etc.

Examples of similar slogans:

Speed ​​of action: "Rennie. 5 minutes and no heartburn!"

Unlimited quantity: "Maximum possibilities. Maximum freedom. Lexus."

The ability to prolong the pleasure: "10,000 candy guarantee. George Dental Group."

Quality and strength of action: "Triple protection for the whole family. Aquafresh".

Ask questions. Play on contradictions.
These slogans attract customers by arousing their curiosity. If a phrase contains a question but no answer, a person wants to know "how it will all end." Paradoxical, contradictory phrases also never go unnoticed by a potential client.

Examples of slogans:

Tide: "Are you still boiling? Then we're coming to you!"

Snow Queen: "Where do you get dressed?"

Winston: "Do you think I have no taste?"

Fairy: "Easy victory over difficult fat."

In the latter case, the slogan attracts the attention of customers precisely with a phrase built on a contradiction.

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Try to evoke positive emotions in the client
To do this, use appropriate words, hearing which, a person imagines warm clothes, a harmonious melody, a pleasant taste, a magical aroma, etc. Such ideas contribute to the production of serotonin by the human body - the "happiness hormone". As a result, the product you offer begins to be associated with something pleasant in the client's mind.

Nike Advertising

Source: unsplash.com

Examples of similar slogans:

Mars Candies: "Mars. Everything will be covered in chocolate!"

L'Oreal Cosmetics: "L'Oreal Paris. Because you deserve it!"

Nissan Almera: "Pleasure without delay!"

Cosmetics brand Maybeline "Everyone is crazy about you! And you are crazy about Maybelline."