When you create blog topics that are more in line with your

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Yes, it’s nice to show the human side of your business, because people buy from people they like. But I’d rather have a post that answers my questions over a post showing me cute dog photos, you? What might seem like basic info to you might be a totally new revelation to your potential audience. I've built a blog to attract over 100K monthly visitors, and one thing I learned was that the content that brought us traffic month after month was the basic stuff.


The simple, how do I figure out ______ stuff. And chances are your blog (or website for that austria gambling data matter) lacks this “beginning of the buyer’s journey” content. If you think everybody knows this stuff, they don’t. You’re probably too close to it — I’ve been there, too. Questions you can ask yourself to get going: What are some common questions that your audience asks? What are the solutions you can give them? How would you explain this concept to your grandma, or a kid? What is a cool trend with __________ that is worth investing in? What do you wish your best customers knew about __________? Sources of information you can also look at: Trade pubs (for ideas that can be repurposed for the general audience) Events (for ideas that can be super timely and relevant to a select audience) Influencers in your space (for ideas on what your audience gravitates to) Execution Ideally you’ll have a mix of topics on the pyramid to choose from, each quarter.


Schedule those. I’ve used Google Sheets, or Trello. The cool kids use Airtable — whatever floats your boat and helps you get your content out. Eyes on the prize Blog traffic growth should pick up speed over time. If you build your content accordingly, it will. Determine the point where your interests and your audience interests intersect. Find topics that cater to that sweet spot by answering common FAQs. Add original research seasonally, and sprinkle in some trends and lifestyle content.


brand and your strengths, and that match what your audience is looking for, you are much more likely to stand out in a crowded space. The internet is hella crowded — to differentiate and appeal to customers, you need to “do you” best. To help us serve you better, please consider taking the 2020 Moz Blog Reader Survey, which asks about who you are, what challenges you face, and what you'd like to see more of on the Moz Blog.