Prepare clients that setbacks may follow during the journey

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Do you know in advance where the lows will approximately take place? Then plan the peaks strategically. With a webshop, a possible late delivery is a risk. Then make sure the unwrapping is a party or add a present!
Optimize your thank you page. A nice video or a handwritten thank you card with the order always do well.
After ordering, offer the customer a nice discount for the next order. An unexpected bonus!
Avoid surprising someone with mustard after the meal. That leads to a negative memory because you have to communicate something negative at the end. So do you want to make specific terms known or deliver other bad news? Then preferably do that at the beginning of the experience.
Turn your 404 page into something fun. Should your customer unexpectedly end up on a 404 page, make sure you end this endpoint positively (Kane, 2018).
Make sure the customer journey has memorable moments. A hong kong mobile numbers list continuously good experience does not stick around as much as a good experience with one moment that stands out. That sets you apart as a company, brand, service or product!
Resources
Doll, K. (2020, April 02). What is peak-end Theory? A Psychologist Explains How Our Memory Fools Us. Retrieved July 20, 2020, from

Kahneman, Daniel; Fredrickson, Barbara L.; Schreiber, Charles A.; Redelmeier, Donald A. (1993). "When More Pain Is Preferred to Less: Adding a Better End," Psychological Science. (pp. 401-405)

Kane, L. (2018, December 30). The Peak-End Rule: How Impressions Become Memories. Retrieved July 20, 2020, from