Continue to improve through the PDCA cycle

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Therefore, in order to make innovation projects successful in this era of diverse and ever-changing values, it is necessary to gather a wide range of people with different areas of expertise, knowledge, experience, and ideas, rather than forming a vertically-structured organization as in the past. This is what we call a "cross-functional team." By gathering members with a wide variety of experience from various departments and forming a cross-functional team, members from different departments and areas of expertise can cooperate and share information and exchange opinions across department and group boundaries.


This allows each member to have a holistic perspective, making it less egypt telegram database likely that they will fall into localized behavior, enabling faster and more appropriate decision-making as a project, and allowing them to respond flexibly and quickly to changes in the market environment. Success factor 3: Include "third parties outside your company" as members from the start Problem 3 (discussions and ideas not going deep) will be easier to solve if third parties outside your company are included in the team from the start of the project.


Being too tied down by organization and rules within a company can make it difficult to accept new ideas and approaches. Also, people tend to be too concerned about internal relationships and not be able to speak up freely. In such cases, the participation of an outside third party ensures transparency in the project, makes it easier to see problems from a different perspective, and increases the likelihood of new ideas being born. Left: Wada (Synergy Marketing) Center: Okamoto (Otafuku Healdings) Right: Noguchi (Nosacks) Success factor #4: Clarify the definition of "words" Clarifying the definitions of the "words" used in the project will make it easier to avoid problem 1 (poor communication between members) and problem 2 (not being clear about the direction).