Determining operational policies and goals

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In recent years, the concept of " data driven " has been gaining popularity. Data-driven means making rational decisions and resolving problems based on data, rather than relying on experience or intuition. Data utilization is essential to achieving data-driven business, and management that utilizes data is called data-driven management. The background to the importance of data-driven is the diversification of customer needs, values, and behavior. Traditional analog methods can no longer meet the changing market environment and needs.


With the development of digital technology, it has become costa rica telegram database possible to collect and analyze huge amounts of data, and data utilization is attracting attention in fields such as marketing and management. Benefits of working on data utilization Benefits of working on data utilization Companies can achieve the following six benefits by taking advantage of data: Increase sales Able to create innovation Improve business efficiency and productivity It becomes easier to prevent work from becoming dependent on individual skills.


Use it to formulate and verify strategies It becomes easier to promote DX Increase sales Utilizing data can help companies increase their sales. By analyzing customer information, you can understand the needs and trends of each individual. Formulating marketing strategies based on the analysis results and making recommendations based on the needs of existing customers can be useful for acquiring new customers, upselling , and cross-selling . Able to create innovation Utilizing data makes it easier to create innovation.