List out your competitors’ numbers in a spreadsheet alongside your own. See what the differences are and try to think why that might be the case. For example, if their prices are more expensive, do they have better facilities or more membership perks? If they have a higher number of social media followers, is it because they’re actively posting and engaging on those platforms?
Capability gap analysis
Capability gap analysis is similar to a the gap russia rcs data analysis mentioned above, but for this one, you’re connecting what your business currently does –the current state – with your overarching goals – the desired state. It’s a great way to see whether the current processes you have in place are helping you meet your objectives
The best way to conduct a capability assessment is to start with a high level business category, then drill down into more specific elements. For example, you might start by looking at your marketing overall, then focus on social media or email marketing.
As an example, let’s look at the marketing capabilities for the fictional Jackie Jumps Gymnastic Club. The club has just moved to a bigger facility, which means it can take on more members.