Black Friday (BFF) is not just another korea telegram day of the year. For many businesses, it's a time when a week's or even a month's worth of revenue is collected in just a few days. That's why quality analytics is not an option, but a must for marketing activities on these days. Here's what you should pay attention to: 1.
Check the correctness of event and conversion settings Most advertising campaigns are now trained automatically, based on the conversion data that you specified in the settings. I think you definitely don’t want this training to fail before the “season”. Therefore, checking conversion tracking will definitely not be superfluous. If you use custom audiences based on events in advertising, it is also important to check them.