Clearly define the purpose of introducing the policy

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Customers are exposed to a variety of information every day, so traditional uniform messages will not resonate. It is important to send different messages at the optimal frequency according to the customer's phase and needs. In addition to the three points mentioned above, we also recommend sending emails based on customer behavior. For example, if you want to send recommended products by email, you can consider sending emails to the following segments: Product A not purchased Viewed Product A's page 3 or more times If an email about Product A arrives at this time, the recommendation of a product that the customer has been interested in may increase their desire to purchase, and the email delivery may become a catalyst for purchasing behavior.


Examples of email delivery tailored to the customer's phase vietnam telegram database include the following: Automail Send emails based on customer birthdays, etc. Retargeting Emails Send emails based on actions specified by your company, such as accessing a website or opening an email Step email Send multiple emails based on a scenario in line with customer actions such as product purchases By sending emails at the appropriate time according to the customer's phase as described above, you can give the impression that "this company can provide the information I'm looking for," which will lead to acquiring more potential customers and increasing repeat business.


Visualization of inflow routes CRM measures are not something that can be "implemented and then finished." It is also important to visualize the specific inflow routes and analyze customer behavior on the web. Specifically, the following analyses are required: Which ads lead to clicks and purchases? What pages on your website are they most interested in? By visualizing the inflow path, you can specifically identify the ads you should focus on and the pages you should improve.