That makes so much sense and that

[sumonasumonakha.tu]

TaQuanyia: Speaks to just how content is created, right? In the beginning, when you’re writing something like a blog post, you have to hook that reader and that’s kind of what those short videos can do. But you really want to hook them enough to get the rest of that content. That’s so important and thank you so much for sharing that perspective. You know, I always ask: what are some of the challenges that you see marketers facing when implementing a branding strategy anytime they have to use Content Marketing as their main pillar within their Marketing strategy? Brianna: Yeah, I think trying to figure out who they are and especially for newer companies or newer people who want to build their brand, it can get really chaotic and it can get cluttered.


For me, I’m a mom, I’m a business owner, I’m a wife. I love to bake. I love to DIY. It’s like, okay lady, that’s french email address list way too much. I think narrowing down, not losing your brand and messaging and purpose but still being consistent. I think that’s probably the other thing, it is hard to be consistent. You have to have discipline and you know that’s a hard thing to do. I think those are probably the big things. Then lastly, probably finding the resources to create the content.



You are not scalable. You cannot just produce more and more content yourself. Your team of three cannot produce all of the content that you want to create. Sp, being strategic and outsourcing. And then, the last one is finding the ability to have that evergreen content and repurpose content and adapting it in different ways so you’re not reinventing the wheel every single time you produce something. TaQuanyia: Wow, that’s super valuable information. Especially what you were saying about continuing to be consistent but also realizing, hey when you need help, make sure that you have that help available.