Explaining the benefits, purpose

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" Since it is necessary to gradually build up the customer's interest and have them consider you as a purchasing option, it takes a certain amount of time to lead to sales. It is important to assume that it is difficult to achieve short-term results, and then formulate long-term plans and repeatedly go through the PDCA cycle to make improvements. Appoint a dedicated person to handle lead nurturing separately from existing customer support Lead nurturing measures are diverse, including email marketing and content marketing.


Since the information to be analyzed and the functions sri lanka telegram database to be handled in the CRM system differ for each measure, the burden on the person in charge of carrying out the work will be large. In addition to the increased workload, you will also need to think differently about how to handle new customers than you would with existing customers. For example, the tasks and things you need to think about are different between "setting up step LINE to follow up with existing customers" and "operating owned media for lead nurturing.


" Leaving these tasks to one person will increase the workload, so appoint separate people to handle lead nurturing and existing customer relations. "Synergy!" enables effective lead nurturing! "Synergy!" enables effective lead nurturing! By utilizing a CRM system in this way, you can carry out efficient lead nurturing. Since it can be difficult to manage customer information on your own and come up with specific measures to implement, choose a CRM system with functions that match your company and carry out your measures effectively.