Case study on promoting the largest online store Med-Service

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We present to your attention a case in which we managed to increase the number of transactions on the site by 77%, and bring 79% of the semantic core to the top 10 and help one of the leaders in the field of sales of medical products with an increase in the number of orders.

Company name :Med-Service

Client's goal : increasing conversions from the site


Results of the work : the search transaction rate increased belgium email list by 2 times, the number of transactions on the site - by 77%

main customer problems

Main customer problems
Firstly, we found a number of technical issues. Secondly, Med-Service had a very weak link profile compared to its competitors. Thirdly, organic search is the main source of traffic in the niche, but a significant portion of the transitions to the site came from informational articles. And they themselves convert quite poorly into sales.

Our strategy
our strategy

Based on the identified shortcomings of the site, we conducted an additional audit and other activities:

Technical audit is a thorough check of a website for technical errors and compliance with official and unofficial search engine requirements.
Link mass audit is a set of works to check the quality of links leading to the site, as well as the analysis of low-quality and spam links.
Development of a link mass strategy. This is a whole complex of measures. They are aimed at increasing the link mass and are based on a number of factors: quantity and quality of content, competitiveness, specificity of the semantic core, etc.
Website usability audit – identifying problems with architecture, functionality, interface and content that ultimately negatively affect conversion.

website usability audit

Compiling a semantic core is the collection and systematization of relevant keywords and phrases that will later be used to create optimized content to attract organic traffic.
Adding and optimizing content to landing pages . This involves creating new content from scratch. If possible, optimizing existing content.
This is only a generalized list of the activities we carried out to promote the Med-Service website. In addition, during the audit we discovered several more problems that require solutions.