Case study on promoting the online store of furniture fittings KRONAS

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Promotion with the introduction and consolidation in the top 3 of the website of the international trade and manufacturing company KRONAS. A ready-made case of promotion by high- and medium-frequency keys.

General information about the project
Client company name : KRONAS

Understanding the client's pain
First of all, the dynamics of key queries in search engines was analyzed. The results showed a certain stagnation of traffic, noticeable jumps in dynamics. The picture was clearly visible in Google: Analytics:

we analyze the client's pain

Based on the results of the data study, 2 main areas for further italy email list promotion work were identified:

Stabilization of indicators and elimination of traffic fluctuations that existed at that time.
Refining priority requests based on the list provided by the client.
By solving these problems, it would be possible to normalize the schedule and provide the site with a stable flow of traffic. Having defined the goals, we began to create a work plan taking into account the individual characteristics of the client's business.

Key points of the strategy
The above mentioned directions are generalized tasks. In fact, to bring a site to the top, it is necessary to perform a set of different activities aimed at increasing the effectiveness of promotion. When developing the strategy, the following work was performed:

Competitor analysis and primary optimization.
Compilation of a semantic core, expansion of the website structure.
Technical audit and analysis of links, development of a strategy for their growth.
Usability testing, troubleshooting.
Internal linking.
Filling with unique optimized content.
CTR optimization.
Analysis of target audience behavior on the website.
However, before moving on to active actions, we needed to carefully understand the current problems, identify the weak points of the KRONAS website. Of course, there were some.