When did the merch appear in Russia?
Such products became widespread in our country when the concept of "merch" was still unknown to many. One of the attributes of the 90s were T-shirts with images and names of the cult musical groups of that time. At the same time, it was not at all necessary to understand the work of the group "Aria" to show off in a T-shirt with its symbols.
It is worth noting that at that time the vietnam number artists themselves were not connected in any way with the production and sale of such clothes, so they were not paid anything for it. At the same time, the said products were of rather low quality and were produced mainly in Turkey and China, and most buyers usually did not have significant funds.
Merch for company employees
Gradually, the performers began to understand that a well-known name could become another source of income, and began producing official goods under their brand.
Nowadays, almost every famous show business figure in Russia has acquired their own merchandise, which provides them with additional income, sometimes exceeding the income from tours and album sales. In addition to musicians and singers, top bloggers and other celebrities are engaged in the release of goods in their own name.
What is the purpose of paid and free merch?
Free merch gives you the opportunity to tell your target customers about your products. For example, you can give away simple accessories in a shopping center or give away notebooks and pens with symbols at a conference. Merch can act as a prize. By giving away branded products, you can recognize promising partners and clients.
Paid merch is used to meet other needs. With its help, music artists and filmmakers can significantly increase their profits, and commercial organizations can direct the proceeds to charity and ensure a positive reputation. It is worth remembering that to successfully sell merch, you need to have a large audience that shares the company's position.
Why do people buy merch?
There are influential and respected brands out there, and people can express their loyalty to their products through purchasing merch.
Let's say that many people want to tell others about their favorite magazines, products, and places to relax. This can be done without words if you buy a product with a logo.
Well-designed merch can give an organization regular and loyal customers. It is worth paying great attention to the process of its creation and attracting professionals (some companies mainly take orders for the production of branded merch).
If you want to increase recognition through branding, offer fashionable and practical products that will become an integral part of your business.