Emphasize the value of your solution

[rifat28dddd]

Consider different promotion types, like:

Buy more, get more
Bundles
Early bird offers
High discounts
Specific industries and companies willingly use discounts to increase Q4 sales figures. This is especially true when sales are so-so, and you need a last-minute boost.

But discounts can come at a cost—beyond financial. They can damage your brand’s long-term value and irritate existing customers.

Lesia Polivod, Senior Product Marketing Manager at Expandi.io, says:

While discounts can drive quick wins, it’s essential to balance short-term gains with long-term value. A poorly executed discount strategy could hurt your bottom line in the long run.
For some companies (including Close), value is the foundation japan telegram data for prospecting. Your pricing reflects the benefit they will receive from your solution from December 31st and beyond. If discounts are a no-go, prepare to turn prospects down without slamming the door.

How to do this:

Reinforce product differentiation (especially if they match your competitor's price).
Offer flexible payment terms instead (or some other non-financial bonus).
Discounts help you get quick wins and secure new prospects.

Use Video Prospecting to Build Trust Quickly
People sell to people. Video outreach helps you connect with prospects and build face-to-face trust and familiarity—before the call. This makes it a powerful tool for EOY prospecting, especially when it’s personalized for higher-value prospects.

However, having the right expectations (and goals) for video prospecting is essential.