Starting to useas a ranking signal.” Furthermore, it is mentioned that download free usa email database Google’s intention with the change was to encourage website owners to switch from HTTP to HTTPs in order to make the web a more secure place. So, following this line, to ensure your site does not face any penalty on this ranking factor, just direct them to HTTPs links? According to Mueller, not necessarily. Is it okay to link to HTTP pages? See the final answer provided by Muller: “From our point of view, it’s perfectly fine.

If those pages are in HTTP, then that’s where you’ll link to. There’s nothing against linking to sites like this. There’s no downside to your site linking to HTTP pages because they’re kind of old or not as cool as . I wouldn’t worry about it.” That is, there is no visible problem in linking to pages that use the HTTP protocol in SEO. In other words, Google will not penalize you for it. However, in addition to the clear problem of security and reliability of sites that use the technology without the “s” at the end, it is not clear to the user whether the same server that is being requested for information will be the same one that delivers it.