Campaign management features A function that supports targeting and effectiveness measurement during campaign implementation, and can analyze the responses of potential customers to campaigns. Email delivery function A delivery function for email marketing. Like a CRM system, it can nurture potential customers with step emails and retargeting emails. Scenario design function This function supports the design of scenarios for approaching potential customers. You can set up scenarios by determining how to approach specific actions of potential customers, such as "first inquiry date" or "document download date.
" Analysis features A function to analyze the access nepal telegram database to your company's website, click rates of emails, etc. Specific analysis functions differ depending on the MA. System integration function A function that links with other systems such as CRM systems and SFA . Linking with these systems allows you to handle a wide range of customer information, enabling you to effectively promote marketing initiatives. As mentioned above, MA is equipped with features that lead to "acquiring and nurturing potential customers.
" In particular, one of the attractions of MA is that it is equipped with a feature that helps prioritize follow-ups, such as a "scoring function." Benefits of Introducing MA The main benefits of introducing MA are as follows: You can efficiently acquire, nurture, and select leads. Visualize your marketing process and results Generate high-quality leads to pass on to sales MA is equipped with a wide range of functions to nurture potential customers with the right priorities.
Does your company have the features you need to achieve your goals
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