Facebook has launched a new tool that shows us the user's touchpoints with our campaigns in order to optimize them and increase ROI. We present Facebook Attribution and tell you exactly what it consists of.
When launching a marketing campaign, it is essential to be able to know what the user's journey was like until they reached our call to action and clicked on it. However, as Facebook points out, "traditional measurement tools ignore 45% of the contact points." That is why Mark Zuckerberg's company wanted to go one step further and created Facebook Attribution , a system designed to offer a deeper picture of the user's path to conversion and that will allow more information to be obtained to make better decisions and increase results.
Facebook Attribution is one of the latest tools that Facebook has launched to make available to advertisers. It allows them to obtain more information about their users and thus develop much more effective campaigns . It came to light at the end of October and, although we have not yet been able to experiment too much with it, we do not want to miss the opportunity to tell you what it consists of.
To do so, it is important to understand that traditional attribution tools are based on cookies and are capable of detecting when and how the last click made by the user occurred. However, sometimes it is not possible to get a deep picture of what other elements of the campaign have led up to that final action.
What is Facebook Attribution and what is it used for?
Facebook Attribution, translated into Spanish, tries to offer greater transparency and monitoring of the user's journey towards conversion with each of the actions that make up your marketing campaign.
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With this tool, you will have a new control panel with more in-depth information on how each of the actions of your advertising campaigns works with data on sales and comparative measurements.
The reports offer conversion visualizations between devices, information kuwait phone number data on purchases through paid, organic and direct sources; as well as conversation metrics and broken down visits.
Another interesting aspect is its integration with other platforms. In this way, you can create conversion reports between different advertising channels and see, in the same dashboard , data from Facebook, Google or RTB. The advantage? You will be able to analyze the results of the campaigns and the investment as a whole and compare the costs and conversions you have obtained with the different actions.
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Can I use it now?
Facebook Attribution is now available in Business Manager under the “Metrics and Reports” section. However, to start getting insights, you’ll need to set up the tool so it can start collecting data and drawing conclusions.
But as we said, Facebook’s tool has just launched and we’re testing it in depth. We believe this attribution system promises to improve the way we optimize campaigns to get better results and increase ROI on investment. We look forward to sharing more news about Facebook Attribution very soon!