Let's understand the difference between SFA and MA

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Other detailed indicators Here are some other detailed indicators you might want to check: ROI Refers to cost-effectiveness. It is determined by taking into account the number of people and costs invested in email delivery, the return obtained through the measures, etc. Opening Device Refers to the device that the reader is reading the email on. Depending on the ratio of devices used by the reader, you can make decisions such as "Since most readers view emails on smartphones, create a design that is more smartphone-oriented.


" Cart abandonment rate This is an indicator mainly used czech republic telegram database on e-commerce sites, and refers to the percentage of items added to the cart but not purchased. If there is a link to an e-commerce site in the email body, it is also effective to check the cart abandonment rate and determine "how much sales did it lead to specifically?" Tools to use to measure the effectiveness of email marketing Tools to use to measure the effectiveness of email marketing To measure the effectiveness of your email marketing, use the following tools: Dedicated email delivery system Google Analytics CRM systems and MA tools Dedicated email delivery system There are many systems for email delivery that can be introduced for free or for a few thousand yen per month.


However, products that are too cheap will have limitations on the functions that can be used. If you want to measure the effectiveness in detail and use it for future email marketing measures, you should compare and consider a wide range of systems without being bound by the price. For more information on the different types of email delivery systems and how to choose them, please see the following article. What is the best email delivery system for your company? What is the best email delivery system for your company? Google Analytics With Google Analytics , you can measure open rates, click rates, link bounce rates, etc.