The main tasks of such elements are to identify the user's interest in a product or service and obtain their contact information. Landing pages that generate leads can often be found on information resources where they collect subscribers, in blogs or in separate sections of corporate websites and online stores.
Such a page provides the user with useful information in exchange for contacts: email address, phone number, link to a social network profile.
On commercial websites, lead generation pages are often the beginning of a sales funnel. They allow you to start a chain of interactions with a potential client, the goal of which is to buy or order a service.
2. Page that converts into sales
This type of page is also called selling. The target action that the user south africa email list must perform on it is to make a purchase, order, or call to discuss the terms of cooperation. Selling pages convert visitors into clients or hot leads. These are users who have not only shown interest in the product, but are ready to cooperate.
Such Landing Pages can work independently or in combination with the previous type of pages (lead generating).
In the first case, a selling landing page converts unique users who came from contextual or targeted advertising into clients. This method of interaction is suitable for selling products or services with a low average price tag, where the client can decide to make a spontaneous purchase. For example, if you sell clothes or accessories, you can directly direct traffic from advertising to sales pages with promotional items. If you provide B2B consulting services or sell cars, then direct sales will not work; you need to warm up target users.
To do this, they use multi-stage interaction: they direct the target audience to a page that converts into leads, after which they gradually increase the trust of clients who have shown interest by sending out useful content. Then they send a letter to the newsletter subscribers withUSP, which leads to the sales page.
Page that converts into leads
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