This screen displays statistics for absolutely all conversions that we set up

[mehadihasan123456]

Project results
We consider our main achievement to be an almost twofold increase in the number of users who came to the site from the search network.

Project results

To calculate the CPA, certain actions on the site were agreed upon, which the client considered to be targeted.

Google Ads advertising account data also showed the effectiveness of the work:


A particularly important indicator for us and our client was lithuania email list the increase in the number of conversions by almost 15 times. At the same time, we managed to significantly reduce the cost per click (by 1.7 times), the cost of one target action (by more than 8 times).

The following were defined as conversions:

transition to hotel view;
click on "Buy";
adding to Favorites;
click to book a tour;
transition to the second stage of registration;
final purchase of the tour;
viewing data on offline points of travel agencies;
clicks on phone numbers.
The client did not set any specific KPI goals, but as a result, we managed to attract conversion traffic to the site, achieve increased sales, and increase brand awareness.

Conclusions and further plans for the project
Work on the project is currently ongoing. Our goal is to retain attention to the brand in the off-season. To achieve this, specialists are testing new tools. For example, we launched dynamic remarketing. Work continues on the effectiveness of advertising campaigns.