This term appeared in the 1950s in the United States. At that time, aspiring entrepreneurs practiced meeting potential investors in the elevators of high-rise buildings (where they could indonesia mailing list appear in connection with business) to present the concept of their business project. An example of an elevator pitch is when Google founders Sergey Brin and Larry Page told Andy Bechtolsheim about their idea, who was late for a business meeting. Thanks to a short presentation in the elevator, the young entrepreneurs managed to negotiate an investment of $100,000 in their project.
The task of the elevator pitch is to show a potential investor or partner the value of a new business idea (online course, educational center, foreign language school, etc.) in a short time, "while the elevator is rising". In such a situation, the entrepreneur does not have the opportunity to demonstrate informative development graphs on the screen, etc. The right gestures, charisma and logically constructed phrases are important here.
The Essence of Elevator Pitch
Do you need an elevator pitch if you don’t use an elevator and find business partners using the Internet?
A short presentation of a project or product in the form of a story will be useful in various situations:
communication at exhibitions and business forums;
development of a network of useful contacts at specialized conferences;
presenting a business idea via Skype or telephone;
communication at business breakfasts, brunches, etc.;
communications with potential business partners on social networks;
product presentation in comments and posts;
description of the business project in the intro, statuses and headers of social network accounts;
interaction with the media;
self-presentation when meeting a new acquaintance.
To give examples of how to use elevator pitch, consider a situation where at a parent-teacher meeting at school, those present are asked to talk about their work. If the speaker can briefly, clearly, and distinctly introduce themselves, the audience will definitely remember their information. In this case, there is a chance that some parents will want to become a client of such a speaker.
It is important to work out an elevator pitch with a brief description of your business in detail. Such a presentation can be saved on a laptop or even a smartphone. In the future, a short story about the business can be very useful during an unexpected meeting with a potential partner or in a situation where you need to quickly present your ideas to a future investor.