The result? Wasted money. Wasted effort

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Cost per lead (CPL) is one of the most important metrics a business can track. It sheds light on the impact of marketing, the operation that offers a path back to success when results inevitably drop off. Without it, you can be left confused about the performance of your campaigns. Is social media helping? Is brand buzz driving revenue? If you don’t know how well marketing is doing, you can’t correct your course when you’re heading in the wrong direction.


. So you need to track CPL, and that means you need to usa consumer email database calculate it. Easier said than done, right? Well, not so fast. We’ve created a CPL calculator that’s accurate, accessible, and customizable. Oh, and it’s free. Yes, FREE. And it always will be. But before you start calculating, let’s brush up on our CPL basics, including the all-important cost-per-lead formula.




Cost Per Lead Calculator Get Your Cost Per Lead Calculator Easily calculate your paid, inbound, and blended cost per lead. Download Note: Want a full view of companies visiting your website? Sign up for Leadfeeder’s free for 14 day trial to track and monitor the information and behavior of your leads. Cost per lead formula Cost of lead generation/Total number of leads per month = Cost per lead It’s easiest to think of the cost per lead formula in layers of detail.