This variable can be used to quantify the number of followers reached, for example, during a month on each social network where the brand is present. It is useful to link the growth study to the specific actions carried out on each network (promotion of posts, launching of campaigns) to understand the reasons for the growth and to extract valuable insights about the behaviour of your audience.
Bounce rate on the web
How many people have abandoned or interrupted their macedonia phone number data visit to a website or online store ? This data is important not only to know the degree of rejection a certain content or publication has caused, but also to detect possible loading errors in time that harm the user experience.
Retention rate
Related to the previous KPI, this rate allows us to know how long a user spends on the company's website or blog on average . Proportionally, it allows us to measure the degree of user satisfaction with the content offered.
Number of visits
How many users have visited a blog or corporate website in a given period? This indicator is essential not only to know the number of visits (sessions) received but also to know from which site or channel a user has reached the website or blog . It should be noted that web analytics tools count each visit made from a different device – for example, tablet and smartphone – as a new user even though it is actually the same person.
Keywords with the highest traffic and conversion
Quantify which brand keywords are most searched for by users on the Internet and what degree of conversion they represent.