Examples of major external systems that can be linked to the CRM system

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Not only can you easily record and manage information, but you can also extract data specific to the cosmetics industry, such as "skin problems customers are suffering from," as needed, and use this to design specific follow-up measures. If you already have a database, introduce a CRM system that can easily link with your existing information. If the link is easy, you can continue to use past information for designing initiatives, customer service, and more. Email and LINE delivery function When following up with customers, it is essential to approach them via email or LINE.


By sending messages at the right time based on the china telegram database customer's purchase history and attributes, you can follow up effectively. Examples of situations in which you can use email or LINE include the following: Send special coupons via official LINE to customers who sign up for regular cosmetics deliveries Send exclusive coupons to customers who spend a certain amount on an EC site Send a thank-you survey email to customers who have been purchasing cosmetics for the first time for a certain period of time.


With a CRM system, you can "pre-set the timing of delivery," "automatic narrowing down of recipients," " create HTML emails without prior knowledge," "send scenario emails according to the status of email opening, " etc. It is attractive for companies to be able to approach customers effectively according to their status while reducing their own efforts. Inquiry management function A CRM system can centrally manage inquiries received via email, forms, telephone, physical stores, etc. By being able to check requests and complaints about purchased cosmetics at a glance, you can reduce the risk of "not being able to respond because the person in charge is absent" or "responding twice," and prevent a decline in customer satisfaction.