Are you running a digital marketing strategy? Have you correctly defined your Goals & Metrics? If so, the next step will be to work on a business dashboard to be able to convert the data into relevant information for your project. Below, we give you some tips to improve your dashboard and have it fully optimized. Make it your roadmap to achieve the proposed goals.
The dashboard is essential in many professions. Drivers use it to steer their vehicle, paying attention to red flags that indicate problems. Likewise, an interface with your business's key information allows you to exercise better leadership. Have direct access to the most important data and use it to make decisions, avoid disasters and achieve objectives. The first step in making a business dashboard is to define your goals & metrics.
How to make a good dashboard: start with goals & metrics
If you're wondering how to create a dashboard step by new-zealand phone number data step or simply looking for tips to improve the one you already have, the most useful thing is to have a good foundation: this means defining the goals & metrics. The G&M guide our action in the right direction and are essential in the relationship with clients, to align efforts and define priorities.
There is a very common confusion between objective or goal, metric and KPI. They are concepts linked to each other but not synonyms:
Business objective or goal: is the definition of the achievement that is to be reached as a final goal. This is usually set by the client. For example: increase sales. It is usually abstract and general.
SMART Objective : We can also find this term that refers to a methodology for establishing objectives. These must meet these requirements: Specific, Measurable, Achievable, Realistic and Time-bound.
Metric: is a unit, expressed in absolute figures or percentages. For example, sessions, forms sent, clicks on a banner… They are not objectives in themselves, but rather serve to bring us closer to those business objectives, and therefore their evolution is monitored.
A KPI (Key Performance Indicator): is an indicator that is used to measure the status of a specific objective or process. It is based on the relationship between two or more metrics that vary depending on the business or type of industry: a KPI cannot be separated from the project to which it belongs, it is understood in its context. They are a good thermometer to measure the effectiveness of the strategies applied, and their peaks or drops imply the taking of action by those responsible for the project.