I Like This EmailThe button copy is a pattern interrupt

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It's smart to purge your subscriber lists of folks who aren't opening your email lists, because low open rates can seriously hurt email deliverability.Email Marketing Planning TemplateOrganize your email marketing strategy and metrics with this free template.Gather dataSummarize resultsManage A/B testsAnd More!Get Your Free TemplatesLearn moreWhy that prompts recipients to pause and consider which action they want to take: customize their preferences or completely unsubscribe.Giving your subscribers this choice creates a delightful experience for those who’d like to opt in and those who’d like to opt-out.23. Paperless Postbest email marketing campaign examples: paperless postSourceMarketing Campaign: PromotionWhen you think of "holiday email marketing," your mind might jump straight to Christmas, but there are other holidays sprinkled throughout the rest of the year that you can create campaigns around.

Download these email marketing planning templates to keep yourself organized australia whatsapp list throughout the year.Take this email from Paperless Post, for example. I love the header: “Stop and smell the rosé” (in honor of National Rosé Day). Then, the subheader prompts the recipient to use Paperless Post to invite friends and colleagues for a drink.Below this copy, the simple grid design is both easy to scan and quite visually appealing. Each button is a CTA in and of itself — click on any one of them, and you'll be taken to a purchase page.Why I Like This EmailThis email earns a positive sentiment by prompting the recipient to do something they may have forgotten: Inviting colleagues out to enjoy a drink on a holiday that’s not too often celebrated.

This provides a solution and allows the recipient to build camaraderie with their coworkers.24. Luminarybest email marketing campaign examples: luminarySourceMarketing Campaign: EngagementMany of us tend to listen to podcast episodes from the same few shows instead of branching out.Luminary, an on-demand podcast app, knows this, and its “Find Your New Favorite” email wants us to discover (and subscribe to) the other content it has — and many probably wouldn’t without this email encouragement.This email makes quite brilliant use of responsive design. It’s not too hard to scroll and click, and the podcast rows are large enough to accommodate those on mobile devices to tap with their thumbs.It’s not pictured, but the CTA at the bottom of the email, labeled “Browse Originals,” prompts the app to open on your phone, making it easy to jump right in.