What is internet marketing?

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More than 100,000 people now use the Internet.5.2 billionpeople. And the number of active users is steadily growing every day. That is why companies are trying to strengthen their positions on the World Wide Web. To do this, they develop online promotion strategies based on digital channels for distributing advertising messages. We will tell you what Internet marketing tools have become today, how to best use them. In addition, we will share our experience in improving brand positions.

internet marketing

What is internet marketing
Internet marketing is a general term that covers a wide range of strategies finland email list aimed at promoting a company and its products using online tools. The main goals are to attract potential customers, increase website traffic, and boost sales.

Before the active development of Internet marketing channels, the costs of promoting goods or services on the market were often prohibitively high and difficult to measure. For example, it was quite labor-intensive to determine the level of brand awareness using consumer focus groups. Today, almost every company can develop its online business, optimize it, predict the effectiveness of campaigns and calculate the return on investment.

When understanding what internet marketing is, it is important to understand that it is constantly evolving. If a few years ago its arsenal included website promotion, mailings and internet advertising, today it is impossible to imagine business promotion on the internet without videos, blogs, targeting in social networks and many other tools.