If you don’t want Google to randomly choose an image to associate with your featured snippet, make sure your images are optimized (that means adding an alt description and naming them something that makes sense to users, like dog.jpg instead of hgfjhff.jpg). Otherwise, the following could happen:
Example of text in snippet with image not optimized for keywords
Keyword Magic tool for doing PPC
Creating high-quality optimized content is just one application of the how overseas chinese contribute to business in the usa Keyword Magic tool: if you have the budget, you can use it to create thematic PPC campaigns . SEO requires time and sustained effort, with PPC activities you can get some traffic in a very short time.
If you are a PPC specialist looking to launch a thematic campaign for a special occasion, Keyword Magic tool will be really useful for you. You just need to define the topics of your campaign, the target audience and the budget , and let the tools do the rest for you (here is a guide that could be useful for planning a successful PPC campaign ).
Immediate response
You can get this featured snippet if you provide an answer to a question that concerns many people in the first paragraph of your article . Sometimes Google assembles an answer using different parts of a text.
So if you don’t want to worry about lists, you can develop a question-answer paragraph. I’ll walk you through this process using SEMrush’s Keyword Magic tool.