This approach allows you to determine how to attract the largest number of clients with minimal costs and at a low cost, and to identify effective keywords.
Setting
The expert is engaged in debugging advertising italy business mailing list campaigns. The Yandex.Direct director selects key parameters for displaying ads: determines the type of project, selects regional binding, sets the display schedule, determines budget limits and other important settings. Bids for keywords are also assigned.
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Analysis and adjustment
A director does not just create advertisements, but develops campaigns that effectively attract customers. To achieve the goal, he carefully analyzes statistical data and adjusts advertising materials to them. He studies which devices are most often used to access the site, studies the demographic characteristics of the audience. If necessary, he makes adjustments to advertising campaigns.
Analysis and adjustment
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Analytical support is provided by Yandex.Metrica. This service provides key indicators needed to evaluate the effectiveness of PR campaigns, including conversion rate, number of unique and repeat users, cost of attracting one client.
Summing up
At the end of the working period, the director prepares reports. In them, he describes the results of advertising campaigns: from the costs of conducting to the statistics of the involved users. Reports can be presented in any convenient format.
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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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Specializations of a director
Directologists can study in detail various aspects of working with Yandex.Direct services and other Yandex tools. Their work covers several key areas:
Search advertising . Experts customize ads that appear in Yandex search results for specific queries.
Media advertising . In this area, direct marketing specialists place PR materials on Yandex partner sites and other services, such as Yandex.Zen.
Mobile advertising . Professionals in this profile create and configure PR campaigns for mobile devices, taking into account the specifics of their use.
Video Ads . These specialists develop and optimize video ads for Yandex.Video platforms and similar Yandex services.
Retargeting and remarketing . Direct marketers organize campaigns aimed at re-engaging with users who have already visited the site or shown interest in certain products or services.
Audit and optimization . Specialists analyze current advertising campaigns, identify their weaknesses and suggest ways to improve.
Analytics and Reporting : Direct marketing analysts examine the results of advertising efforts using statistical and analytical tools to create detailed reports and recommendations.
Depending on the scale and specifics of the agency or the company's marketing department, one specialist can combine several roles or focus on one area.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
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Skills of a director
To work as a director, you need not only knowledge of the Yandex.Direct interface, but also a set of other critical skills:
Analysis and segmentation of the target audience.
Ability to work with keywords, including development of a semantic core and management of negative phrases.
Ability to write effective advertising texts or knowledge of the basics of copywriting for subsequent delegation of this task.
Visual perception and the ability to create attractive PR images.
Collection and analysis of reports.
Selection of optimal advertising tools for a specific business.
Methods for increasing the effectiveness of PR campaigns.
Knowledge of legal requirements in advertising, including labeling rules.