Make sure you have unique title tags! This is a must , as you are tackling and solving a double problem of a technical and strategic nature.
Priority level
High. Be very careful of this often overlooked mistake.
Why is it an SEO mistake?
Page titles explain what your page is about to Google and your potential customers. If multiple pages have identical titles, it makes sense that search engines will have a hard time figuring out which page to recommend. So they what you will get inside the engineer database won’t choose either one.
How can you solve it?
To review your page titles, you can check them in your CMS.
I find it easier to use Screaming Frog. It drills down into all the pages on your site so you can export your list to Excel. This makes it easy to identify and edit duplicate page titles.
To learn more, read the post: Title and H1 tags: how to avoid duplicates on your site's pages .
3. Your product descriptions are identical to your competitors
What's the problem?
Do your suppliers often provide you with product descriptions? They are probably providing your competitors with the exact same copy. This could cause you ranking problems . In Google’s eyes, this certainly won’t help you, although it may not hinder you as much.
Priority level
Medium. No need to panic.
Why is it an SEO mistake?
If your product descriptions are identical to those of your higher ranking competitors, it will be difficult if not impossible to outrank them. Google is comparing the content of your product page to that of your competitors. So, if your content is identical, but your competitor has stronger inbound links, therefore higher trust, it will be difficult to outrank them.
You need to make sure that your site content adds value to your reader. Search engines (and customers) want unique, relevant, and useful content. Never forget that!
Looking for practical tips to make your product descriptions unique? Find them here: How to write a product sheet for E-commerce .