Once you have all this data in hand, you can create your strategic document , the sacred text of your marketing strategy. Everything must be reported here: I personally report everything concerning the current situation of the client, from the site to its online reputation , everything I have discovered about competitors, medium and long-term objectives, as well as, obviously, all the activities to be implemented, with relative objectives, KPIs and budget available.
Get to work (and monitor the data constantly)
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This, in fact, is what a marketing consultant does in the preparatory phase . Now, finally, the time has come to act. Not that up to this point we have wasted time combing our beards, certainly not. Let's say then that it is time to usefulness of self employed database become operational, and to put into practice everything that has been decided at the strategic plan level, moving in a certain way on the website, on the blog, on social media and on the advertising level.
And be careful: you must never, ever stop checking the data (continuing to use the tools that I suggested above but also all those that you consider useful for your case). A continuous reading of these numbers helps us to redirect the shot, to optimize the strategy, based on the response of the public and the actions of the competitors.