#1: Short-form video content will continue to dominate

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Rating: +2
We hit a home run with this prediction, as zero-click content took center stage in 2023 as brands discovered that providing value up front is just as effective at increasing engagement as traditional calls to action. This approach resulted in a significant increase belgium whatsapp number database in brand trust and customer loyalty. And with posts like these appearing on major industry blogs in 2023, we think it’s pretty safe to say that every marketer has (or should have) zero-click content on their mind.

#4: More companies will outsource to digital agencies
Rating: +1
The continued economic uncertainty in 2023 has led businesses to rely on the experience and expertise of digital agencies more than ever. Agencies saw an increase in clients seeking specialized marketing services to help them navigate the turbulent waters of the digital world and keep the inbound marketing tap running as they weathered the twilight of the pandemic. It’s hard to find exact statistics, so we’re only taking one point, but since we’re in the business, we feel we can read the situation well.