With so many different types of campaigns, how do you know which one will perform best? This is where OptinMonster’s split testing feature comes in. If your marketing intuition tells you to use a certain campaign, it might be helpful to experiment by creating another variation using a different campaign type. When using split testing, OptinMonster will show different versions of your campaigns to randomly selected visitors. It will then determine a winner based on which campaign performs best.
OptinMonster is a great alternative to Google Optimize for small businesses if you're testing advanced types of campaigns. For example, it's difficult to create pop-ups and spinning wheels for experiments with Google Optimize. OptinMonster lets you create and test advanced point-and-click campaigns.
However, OptinMonster doesn’t allow you to run multivariate experiments or use more than two campaign variations. It also doesn’t allow you to control traffic distribution for A/B tests. Thrive Optimize is the tool you need if you want access to advanced experiment settings.
Price: OptinMonster's A/B testing feature is available on Plus plans and above, starting at $19 per month (billed annually).