What is the function of a lead magnet?

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When a potential customer decides to take advantage of a free sample, discount, or other type of lead magnet, marketers receive their contact details, usually in the form of an email address. Emails are necessary to create one of the most valuable assets in online marketing: the email database. It is a very useful tool for any company to establish thailand mobile database ongoing relationships with its customers. An effective lead magnet will allow you to grow your subscriber list and reach a new and wider audience. Thus, a good lead magnet represents the top of the sales funnel and is an ideal tool for generating leads.

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Why create a lead magnet?

All too often, attracting a new customer is a huge challenge for businesses and can cost five to 25 times more than retaining an existing one. For this reason, it is advisable to create an effective lead magnet on your company website to help you reach your target audience and acquire new customers. This is a highly effective method, as 50% of marketers who use lead magnets claim to get higher conversion rates. With a lead magnet, you will also build your brand image as an industry expert and gain the trust of customers.