Different test methods

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The characteristics of both surveys mean that information is obtained from participants using different methods. The main tool of quantitative research is the questionnaire, which includes closed questions asked to each participant in a fixed order and in an invariable manner, so that we can assume that the differences are the result of the participants' differences and not of the measurements. Unlike quantitative research, qualitative research takes on the task of open questions allowing participants more freedom of expression and flexibility. The form and sequence are not as important.

Analysis of research results

For the final phase, analysis of the results obtained . In the case of quantitative research, researchers use statistical analysis . In contrast, the interpretation of the results of kuwait email list qualitative methods can sometimes be more problematic, due to the different type of information obtained, which makes it more possible to understand than to measure certain phenomena. In contrast, the interpretation of the results of qualitative methods can sometimes be more problematic, due to the different type of information obtained, which makes it more possible to understand than to measure certain phenomena. Hence, it is not possible to analyze with the same transparency as in the case of quantitative research, which can often involve over-interpretation and incorrect inference .

Research Methods in Practice

Once we know the objectives and the list of questions, we can start looking for a method that will help us obtain relevant information. Following the previous paragraphs, quantitative research will help us explore the numerical aspects of the phenomenon studied, while qualitative methods are useful to better understand the broader context. However, it is worth mentioning that research is an iterative process . The desire to obtain answers to a problem can trigger an avalanche of questions. Therefore, often after the "quantitative phase" of our study comes the "qualitative phase", which will allow us to identify the causes of the phenomena and the relationships shown above. In addition, when designing a survey, we must take into account aspects such as the following: expected time and cost of implementation.