Considering the cultural peculiarities of the country

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Visual content should mirror the cultural and environmental context of the target audience. For example, when preparing Christmas email campaigns for different countries, consider that Christmas is associated with snow in some places, while in others, such as Australia, New Zealand, and some states in the USA, it is not.

4. Units of measurement

With regions adhering to varied measurement systems, such as imperial or metric, localizing such content is essential to preclude misunderstandings. For example, the sign denoting currency is placed before or after the amount and the writing of large numbers differs depending on the country. In the USA, Canada, and Great Britain, 1 million is written as 1,000,000, while in some countries in Europe and Latin America, it is written as 1.000.000.

5. Date format

Dates can be written differently in different regions. In Europe, 25 December of this year is written as 25/12/2024, while in the USA, it is formatted as 12/25/2024. If you need to include an exact date in an email, be careful not to confuse your subscribers.

6. Consistency

Another challenge is ensuring consistency across multiple languages. Providing comprehensive style guides, glossaries, and contexts to translators can ensure cohesive messaging across campaigns.

7. Technical compatibility

Languages that are read from right to left, such as Arabic and Hebrew, require special attention. Adopting universal character encoding and staying abreast of technological advancements will ensure that emails are displayed correctly.

8. Regulatory compliance

When using email marketing in different countries, companies should remain current on the specifics of data collection regulations, privacy policies, anti-spam laws, and advertising regulations. Monitor local laws and adjust email marketing methods and email content to ensure compliance.

9. Current situation

Global events, whether they are socio-political upheavals or public health crises, influence how recipients perceive your emails. During significant events, such as earthquakes, promotional emails might appear insensitive. However, positive occurrences, such as a country’s victory in a sports competition, provide an opportunity to align content with prevailing sentiments.

Challenges that email marketers face when running multilingual email campaigns
The main challenges associated with multilingual email marketing are dubai email list related to preparing the email address base, email production, and interpretation of campaign results.

Preparing a contact list
The first point of focus is collecting relevant information for personalization. Simply ask your customers about their language preferences and in which country they reside.

According to statistics, 83% of customers are happy to share their data for a personalized experience (Forbes). You can also use Google third-party cookies to track which language version your website audience uses.

Next, create audience segments and use the automation and segmentation capabilities of your ESP or CDP to customize emails according to the information you’ve collected, as follows.