Phases of Inbound Marketing for Franchises

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It is necessary to analyse current franchisees, study them, examine their movements and establish a pattern. The ideal is to ask yourself how we managed to get them to become our franchisees . The same circumstances are repeated over and over again. We must be able to detect a behavioural pattern among our franchisees.

This is the first phase and it is very important. If we are iceland email list clear about the profile of the franchisee (buyer persona) we are looking for, we will have a good part of the work done.


2. Analyze the franchise acquisition process

A franchise, a multinational, a small business. In each of them, the client carries out a different purchasing process. In our case, our mission is to know perfectly the path that the franchisee follows to end up acquiring the franchise. In this way, we will be able to persuade our potential franchisees to approach our company, get to know it and establish a bond. In short, to gain their trust.

We will do this by creating the right content for each profile or buyer persona and the phase of the sales process they are in. Set your goals well . We recommend that you follow the SMART objectives model , which will allow you to be more efficient in your marketing model.

3. Offer valuable content for free

In the early stages of the process, our ideal franchisee is gathering information. They have not yet made up their mind. They are absorbing data before making a final decision.

This is the perfect time to resolve their doubts and offer them solutions that bring them closer to our brand. Through useful and valuable content, our potential franchisee will continue in the process.