Offline prize competitions have higher promotional costs , as they will have to use means that target audience, presumably a public with little digital literacy.
To properly promote a traditional competition, it is vietnam phone number example therefore necessary to produce paper material and branding tools such as totems and roll-ups, with a significant increase in costs compared to promoting an online competition.
On the contrary, an online prize competition has lower promotion costs because it can focus on Facebook sponsored ads and organic sharing both on company pages and through users' personal profiles (thanks to social login and social share).
For more information, read “ Managing online and offline prize competitions ”.