Inbound Marketing, don't be the one who scares customers

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Inbound Marketing has become the best way to attract customers and promoters to the company.
In recent years we have seen a trend towards using non-intrusive actions to reach customers. The reason is very simple: users are increasingly tired of being bothered and hounded by brands.

Recent studies show that the average user is bombarded daily by colombia email list advertising actions. Whether on television, on the Internet or in the street, brands follow us wherever we go. This ends up creating a rejection effect. Inbound Marketing consists of getting the user to search for the company. This will result in a higher value customer.

Inbound marketing is based on four main phases that must be followed and communication must be taken care of at all times.

Attract

You need to know who your company's target customer is, and know them in order to be able to carry out actions that attract them. In Inbound Marketing, it is vitally important to attract these buyers. They are the environment in which the structure of your business revolves. To achieve this, content marketing is very useful, as it offers them something they want, with a brand behind it and without bombarding them with corporate information.

Convert

If the potential client has arrived at the company, the next step is to get them interested enough to want to complete a transaction.

Close

Once you have the customer in your sights, the next thing to do is to close the deal. At this point, the salesperson's operations are necessary .

Delight

Finally, once you have become a client, we must not forget to serve them and give them our full attention to satisfy their needs.

Inbound Marketing offers great possibilities for business marketing. With a little creativity and strategy, there is a new market to reach that is much larger than the one achieved with traditional means. If you want to read more about Inbound Marketing .